Written in Gartner's typically diplomatic language, the latest Gartner Magic Quadrant on Data Integration reveals just how much pressure is being put on traditionally complex and expensive products in the data integration space – \"During 2009, vendors in the data integration tools market experienced increased scrutiny from buyers with regard to pricing, cost models, time to implementation and the quality of service and support\".   

It's interesting that it's taken unprecedented economic pressures to get companies to really start getting to grips with the horrendous amounts of money and time they traditionally spend on integration. The good news is that there are documented approaches to doing this methodically.  See the Bloor Report: You're missing out on a great link! Login to see it.

As a thought leader in this space, I suspect Gartner will start reflecting value as one of the key criteria in its magic quadrant rankings. Hopefully a reflection of value will come in time for next years' holiday season, building on the integration-related things to be thankful for noted by Loraine Lawson: You're missing out on a great link! Login to see it.